Remember when you were in grade school and you first learned how to write an essay? What were the the most important things your teacher told you to include in every story? If the Five W's was the first thing that came to mind, you are on your way to writing successful stories that sell. Whether you're in Public Relations and you need to write a good press release, or a journalist covering an event for the local newspaper, the Five W's (Who, What, Where, When and Why) never go out of fashion.
I have received many stories from writers who are just starting out and from seasoned professionals. More often than not, there are only four out of the Five W's incorporated into a news story. People usually include the name of an event, but often forget to tell when or where it occurred. Another common mistake often made by newbies to the industry includes writing a straight bio of someone when writing a personality profile. Can you say boring?! I have also been known to make this mistake. Next time you write a story, make sure you cover all your bases by including the Five W's. By asking yourself What happened that makes this story compelling? or Why is this person so interesting? you will be on the right track to becoming a better writer.
Coming Attractions: In tomorrow's blog, I will discuss how to increase your writing opportunities in a severe economy.
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